Marketing

Do you feel alone in your fundraising work?
A lot of us do.
And, in our isolation, we somehow convince ourselves that people will think less of us if we ask for help. Or we don’t want to “bother” anyone. Or, we think people are too busy.
As you craft your essential stories, case document, and…

You may have noticed that sport is not the only business of sports. There is always inherent drama in a good sports matchup, but not everybody is into the game itself.
Who are these people? What in the world are they doing? And why? Why would I watch something I don’t understand?
Formula 1…

There’s an old philosophical question, ”When a tree falls in the forest, and there’s no one around to hear it, does it make a sound?”
Last week, I received an email from a longtime friend, asking for help with a medical issue for a young man halfway around the world. A small group banded together…

There was a kid in my fifth-grade class who could draw anything. He made a business of it, too. You could ask him to draw something (usually one of our favorite cartoon or comic characters) and a couple of days later, you’d have a perfect (if not original) work of art handed to you at recess.
I…

Ah, the transformation story! Someone was hurting. Things were all wrong. Then your donors stepped up and your organization was able to do life-changing work. Those stories are powerful and effective, and we love to tell them!
But you and I know it’s not always that clear.
What if you don’t know…

People are often surprised when I tell them storytelling is a skill they can learn.
I’ve been writing and telling stories for years, but I’m still spending this week at a retreat, learning more about this craft of writing and telling stories. There is always more to learn. Thankfully, it doesn’t…